Future Marketing
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You didn’t go into business so you could spend your weekends on LinkedIn.

I give IT and tech companies a steady stream of fresh conversations with potential clients, so founders and sales & marketing leaders can stop wasting their own time on lead generation and get on with what they’re good at.

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Within weeks of working with Future Marketing, our sales team was getting fantastic feedback on the very first leads. The opportunities were real, well qualified, and genuine ROI came quickly. It restored our faith in outsourcing.

Transparity

Sound familiar?

01

The DIY outreach trap

You’re doing your own outreach. Despite ruining evenings and weekends, it’s not actually working very well.

02

The marketing you never get to

You know you should be doing more marketing, but you never find the time. And when you do, you’d rather be doing something else.

03

The agency that let you down

You’ve tried a lead-gen agency before. They promised the earth and delivered a spreadsheet full of names that went nowhere.

Growth is slower than it should be, because the bottleneck is always finding the next client. Good months feel like luck. Bad months feel like a drought.

You should not have to choose between running your business and finding the next client.

We have over 100,000 contacts in our email marketing sequence now, with more being added daily. We make contact when the prospect is ready, not before, not after. It is a completely different quality of conversation to the fire-and-forget stuff we had tried before.

Silverbug

What I actually do

I run targeted outreach campaigns into your ideal market. Replies come straight back to your LinkedIn or email inbox. You handle the conversations from there.

  • ~3,000 prospects reached per account, per month
  • Targeting via new roles, web visitors, CRM data, LinkedIn groups, industry and location filters
  • All replies land in your inbox – you keep full control of every conversation
  • AI-personalised messaging available as an optional add-on, if you want it

How it works

1

Define your audience

I help you identify your target market, key messages, and ideal prospects.

2

Build and launch your campaign

I connect your account to the platform, source the data, and build your campaigns.

3

Replies land in your inbox

All responses come straight to your LinkedIn and email. You sift and respond: polite to the nos, nurture the maybes, work the yeses.

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Why Future Marketing?

  • You deal with me directly. No account manager, no handoff. I built this system and I know the market inside out.
  • A fraction of the cost of hiring someone in-house. And they wouldn’t know as much.
  • Deep knowledge of the IT and tech market. This is all I do, and I’ve done it for years.
  • Always testing new tactics. New targeting methods, new campaign types, new tools. You tap into all of it.

From day one we dealt directly with James, who really knows what he is doing. No account manager, no handoff, just straight into the work. He understood what we were trying to achieve and made some great suggestions on how to get there. The whole thing feels like a proper end-to-end approach, delivered by a real human.

Managed 24/7

Who this is for

Ideal fit

  • Sales managers, MDs, founders, and marketing directors at IT and tech companies
  • Time-strapped owner-managers who know they should be generating leads but would like to improve how they’re doing it
  • People who want a predictable pipeline without hiring a full-time head of marketing

Not a good fit

  • Businesses looking for a full-service marketing agency
  • Companies who need someone to manage their replies and close deals for them
  • Anyone expecting every reply to be a yes (roughly 1 in 10 is genuinely good – you have to be willing to sift)
If nothing changes

What happens if you do nothing

Still working late. Still no consistent pipeline. Still losing potential business without even knowing it. The business keeps growing slower than it should, because lead gen stays at the bottom of the to-do list.

When it works

What it looks like when it works

Fresh conversations with the right people landing in your inbox daily, on autopilot. Predictable cost, predictable pipeline. You stop doing the bit you hate and focus on the bit you’re good at.

You get your evenings back.

Frequently asked questions

Is this just spam? Won’t people find it annoying?

These are not cold blasts to bought lists. Every campaign is built around a specific audience, with relevant messaging and proper targeting. Some people won’t be interested – that’s fine. But if you have a sound offer, many will be, and they’ll reply. The goal is to reach people who actually have a problem you can solve, at a moment when they’re open to hearing from you.

I tried outreach before and it didn’t work. Why would this be different?

Most outreach fails because the targeting is too broad, the messaging is too generic, or the follow-up is too pushy. What I do is built around precision: the right people, the right message, sent consistently over time. If your previous experience was with an agency that handed you a list and disappeared, this is not that.

How much of my time does this take?

Very little. I handle everything on the setup and campaign side. Your only job is to respond to the replies that land in your inbox – which, frankly, is the part you should be doing anyway. Most clients spend an hour or two a week on it once things are running.

What kind of results should I expect?

Results vary depending on your market, your offer, and how well you handle the conversations. What I can tell you is that roughly 1 in 10 replies will be a genuinely warm lead. The rest will be maybes, nos, or the wrong fit. You need to be willing to sift. Over time, a consistent pipeline builds – but it is not a tap you turn on and get instant clients from.

What if my industry is niche or hard to target?

Niche is often better. A tightly defined audience means more relevant messaging and better reply rates. I’ve worked with specialist IT businesses where the target market is small but highly specific – that’s often where this approach works best. We’ll talk through targeting on our first call.

Ready to find out if this could work for your business?

Get in touch
Future Marketing
Treenwood House, Rowden Lane, Bradford on Avon BA15 2AU
jabbott@future-marketing.com
Direct: 01225 636120  ·  Switchboard: 0330 058 0200
Book a call  ·  LinkedIn
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Get in touch

Send me an email or grab a time in the diary - whichever suits you.

Book a call with James →
  • Emailjabbott@future-marketing.com
  • LinkedInjamesabbott2
  • Direct01225 636120
  • Switchboard0330 058 0200
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