If you’ve not yet incorporated automation into your marketing strategy, you’re getting left behind. A huge 75% of companies use at least one marketing automation tool, according to a SocialMediaToday report.
There’s one crucial reason why marketers love automation tools and techniques – how much time it saves. Automation gives you the power to offload the most time-draining tasks, so that you can focus on other more important things. This also helps you to increase your productivity, do more with less, and grow your business with fewer resources.
But marketing automation isn’t just about clawing back extra time in your day. It opens up a world of other benefits, which can boost your company’s performance in lead generation, sales revenue, customer experience and much more.
Let’s take a look at just four of the many powerful reasons you should start taking marketing automation seriously:
- Automation drives more customers into your sales funnel
There are absolutely loads of encouraging stats out there on how automation can help with lead generation, nurturing and conversions. Here’s one of the most persuasive – research by Business2Community found an average increase in qualified leads of 451% when marketing automation was used.
- It improves customer engagement levels
One of the key advantages of automation is that it helps you identify and better appeal to your target customer. This means you can deliver personalised marketing content that really matters to the recipient. You’re more likely to get a positive reaction, and have more time free to provide exceptional customer service.
- It helps to boost sales revenue
It makes sense that if marketing automation is effective for lead generation, this will also lead to an increase in sales revenue. The more leads you can qualify and convert, all the better for your company’s bottom line.
Automation has other more direct uses for sales too. Many sales teams find it particularly effective for upselling, where strategic communications can be used to nudge existing customers into spending a little more.
- It makes your campaigns more measurable
Campaigns that are carefully planned, scheduled and automated are easier to track. While ROI can sometimes be difficult to measure, open rates and click-through rates (CTR) can be hugely helpful.
And here’s another persuasive statistic – according to figures from Marketo, over 75% of businesses that implement automation techniques see positive ROI within 12 months.
How to get started with marketing automation
To start making the most of marketing automation, you’ll first have to overcome a few challenges. These are – finding the right automation tools, creating effective personalised content and segmenting your data.
It’s all about delivering personalised customer experiences, in a fraction of the time it would take to do things manually. Don’t worry if you lack expertise though, as you don’t have to start this journey alone. Get in touch with our end-to-end marketing specialists here at Future Marketing – we’ll be happy to show you how automation could transform your marketing strategy.
