fm-logo
  • About Us
  • Our Approach
  • Industry Experience
  • Success Stories
  • Blog
Contact
06 January 2021/ Marketing Tips

Not using marketing automation? Here are 4 powerful reasons why you need to change your strategy

If you’ve not yet incorporated automation into your marketing strategy, you’re getting left behind. A huge 75% of companies use at least one marketing automation tool, according to a SocialMediaToday report. 

There’s one crucial reason why marketers love automation tools and techniques – how much time it saves. Automation gives you the power to offload the most time-draining tasks, so that you can focus on other more important things. This also helps you to increase your productivity, do more with less, and grow your business with fewer resources. 

But marketing automation isn’t just about clawing back extra time in your day. It opens up a world of other benefits, which can boost your company’s performance in lead generation, sales revenue, customer experience and much more. 

Let’s take a look at just four of the many powerful reasons you should start taking marketing automation seriously:

  1. Automation drives more customers into your sales funnel

There are absolutely loads of encouraging stats out there on how automation can help with lead generation, nurturing and conversions. Here’s one of the most persuasive – research by Business2Community found an average increase in qualified leads of 451% when marketing automation was used. 

  1. It improves customer engagement levels

One of the key advantages of automation is that it helps you identify and better appeal to your target customer. This means you can deliver personalised marketing content that really matters to the recipient. You’re more likely to get a positive reaction, and have more time free to provide exceptional customer service. 

  1. It helps to boost sales revenue

It makes sense that if marketing automation is effective for lead generation, this will also lead to an increase in sales revenue. The more leads you can qualify and convert, all the better for your company’s bottom line. 

Automation has other more direct uses for sales too. Many sales teams find it particularly effective for upselling, where strategic communications can be used to nudge existing customers into spending a little more. 

  1. It makes your campaigns more measurable 

Campaigns that are carefully planned, scheduled and automated are easier to track. While ROI can sometimes be difficult to measure, open rates and click-through rates (CTR) can be hugely helpful. 

And here’s another persuasive statistic – according to figures from Marketo, over 75% of businesses that implement automation techniques see positive ROI within 12 months. 

How to get started with marketing automation

To start making the most of marketing automation, you’ll first have to overcome a few challenges. These are – finding the right automation tools, creating effective personalised content and segmenting your data. 

It’s all about delivering personalised customer experiences, in a fraction of the time it would take to do things manually. Don’t worry if you lack expertise though, as you don’t have to start this journey alone. Get in touch with our end-to-end marketing specialists here at Future Marketing – we’ll be happy to show you how automation could transform your marketing strategy.

Related News Posts

1 OF 2/ 06 January 2021/ Marketing Tips

Experiencing marketing data overload? Here’s how to sort the wheat from the chaff

The most effective marketers make decisions based on data. In fact, research a few years ago by Gartner found that nearly 70% of marketers expected data to soon shape nearly every aspect of their strategy.  The...

Continue Reading See all posts
2 OF 2/ 06 January 2021/ Marketing Tips

Email marketing essentials – how to improve your email open rates

Email marketing campaigns are only effective as long as your subscribers are actually opening and reading your emails. It’s the first big hurdle you have to overcome. Get the subscriber to open the email, and then you can...

Continue Reading See all posts

Send us a message or call 0330 058 0200

    • This website is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply
fm-logo-2
Treenwood House, Rowden Lane, Bradford on Avon BA15 2AU
info@future-marketing.com
0330 058 0200
  • Privacy Policy
  • Cookie Policy
Web Design by Yellowball
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you agree to our Cookie PolicyClose
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT