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06 January 2021/ Marketing Tips

Experiencing marketing data overload? Here’s how to sort the wheat from the chaff

The most effective marketers make decisions based on data. In fact, research a few years ago by Gartner found that nearly 70% of marketers expected data to soon shape nearly every aspect of their strategy.  The...

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06 January 2021/ Marketing Tips

Email marketing essentials – how to improve your email open rates

Email marketing campaigns are only effective as long as your subscribers are actually opening and reading your emails. It’s the first big hurdle you have to overcome. Get the subscriber to open the email, and then you can...

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06 January 2021/ Marketing Tips

The power of human contact in marketing

People buy from people. This crucial fact should be at the heart of every marketing strategy, but it’s so often overlooked in favour of stats, buzzwords and the latest technology.  All your marketing activity is...

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06 January 2021/ Marketing Tips

Not using marketing automation? Here are 4 powerful reasons why you need to change your strategy

If you’ve not yet incorporated automation into your marketing strategy, you’re getting left behind. A huge 75% of companies use at least one marketing automation tool, according to a SocialMediaToday...

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