The most effective marketers make decisions based on data. In fact, research a few years ago by Gartner found that nearly 70% of marketers expected data to soon shape nearly every aspect of their strategy. The...
Email marketing campaigns are only effective as long as your subscribers are actually opening and reading your emails. It’s the first big hurdle you have to overcome. Get the subscriber to open the email, and then you can...
People buy from people. This crucial fact should be at the heart of every marketing strategy, but it’s so often overlooked in favour of stats, buzzwords and the latest technology. All your marketing activity is...
If you’ve not yet incorporated automation into your marketing strategy, you’re getting left behind. A huge 75% of companies use at least one marketing automation tool, according to a SocialMediaToday...